Writing content can be very valuable for businesses. But, should you be writing on your own blog or be contributing to another blog through guest posts? This is a debate that a lot of brands find themselves in.
In an ideal world, you will be able to create content for both your own blog and take part in guest posting. But, it is going to depend on what your goals are and how much time you have. Most brands choose to prioritise one. Let’s take a look at the pros and cons of writing guest posts and posting on your own blog.
Writing Guest Posts for Another Blog
First of all, it is important to understand what guest posts are. If you are not familiar with guest posting, this is when you create content that is going on another blog or website. The idea is, you write good content and you are able to include a link back to your own website. Sometimes, you have to pay to post on another website that has a lot of visitors. The key is creating good content and choosing the right websites to make sure it is visible.
The purpose of a guest post is that you get to link back to your own website. This is going to boost the traffic that is going to your site, inviting a new audience to discover what your brand has to offer. You can get your name out there to new customers that you might not have targeted before. When you choose a popular blog to guest post on, this can be highly advantageous to your business.
Another reason why guest posting is so important is that it works very well for your SEO strategy. Google loves backlinks and this is going to work in your favour with it comes to ranking on search engine results. So, the more backlinks you have, the better you are going to appear to Google.
Creating guest posts is not an easy task. This is why a lot of brands choose to outsource this work to experts like Linkplicity. In particular, you have to come up with a new and fresh topic, creating quality content that people are going to want to read. What’s more, you are going to have to make sure that you select the right blogs to guest post on. Again, you are going to need to have a lot of time on your hands.
If you are able to create quality content, this is going to do a lot to build trust with the audience. Giving them valuable information that has allowed them to learn is going to make them click on the link to your website. They are then going to be more likely to make a purchase from you.
Creating Content for Your Own Blog
There are a number of reasons why you are going to benefit from having your own blog and investing time in it. In particular, you are going to be able to build a relationship with your audience and gain their trust. You can become their number one source of information, educating them on a certain topic, product or service. A lot of websites want to become authoritative and number one on Google. So, building up your blog with a lot of posts can be a way to do this. If you offer products or services, a good blog can make consumers more likely to make a purchase from you.
With your own blog, you can focus on converting traffic into leads. It gives you the opportunity to talk about your products and services. You can share business news and your story. It is a place where you can write whatever you want to. Of course, you can also boost your SEO by using keywords. A lot of brands enjoy having a blog and being able to discuss a lot of topics that they would not be able to do elsewhere.
There is a lot of work that goes into creating a successful blog for your website. For instance, you are going to have to do your topic research, plan blog posts and even do keyword research. It takes a lot of hard work and dedication to run a good blog that people are going to love reading. If your aim is to improve your marketing and sales, creating content for your blog might not be the best and quickest way to see results.