Quick Guide For Musicians: How To Utilize Email Marketing

Quick Guide For Musicians: How To Utilize Email Marketing

Emily Henry
October 8, 2021

Are you a musician looking to connect with fans and spread your music further? Then you’re in luck!

Email marketing has helped many companies across various industries and niches. From newsletters to other emailing campaigns, this is a potential gold mine for attracting new and existing fans.

In this quick guide, you’ll learn the following: 

  • Why you should create an emailing list
  • The types of emails to send
  • The tips and tricks of email marketing, AND
  • Choosing the right email marketing software

Why Should You Create An Emailing List?

First and foremost: Why is it important for musicians to create an emailing list? 

Emails let you reach your fans on a personal level, which is something that you can’t do on social media. Plus, emails are more likely to be seen than having to brave the waves and waves of other social media accounts trying to get to your fans first online. Therefore, creating an emailing list is essential for building your musician presence.

What Types Of Emails Should You Send To Fans?

Now, there are various emails that you need to keep in mind, as you communicate with your music fans. With that said, here are some of the essential types of emails to send to your fans:

  • The welcome email should be the first email that you send to new fans, or existing fans who haven’t subscribed to your emailing list. In this email, thank your fans for joining the emailing list, summarize what you’ll offer in future emails, ask them to whitelist your email address, and share your social media links.
  • Content emails can be sent in intervals after you reel in new subscribers. Content that you can send might include:
  • Q&A sessions
  • Private streams
  • Behind-the-scenes goodies
  • Previews of your new music, etc.
  • You can also schedule monthly newsletters, so that your subscribers are up-to-date on what you’re doing. Plus, you’re not bombarding them with too many emails.

You can also test out the engagement of your emails, so that you can send emails at the right frequencies.

Tips And Tricks

Now that you know why it’s important to create an emailing list, as well as what types of emails will suffice, it’s time to learn the tips and tricks of email marketing!

  • First, consistency is key! You want your branding to be consistent in your email. That means having your company logo in your emails, along with your brand colors. 
  • UX design is essential in your emails. Therefore, making your emails user-friendly is important! Whether users use desktop, tablets, mobile, etc. your emails need to be responsive in many ways than one.
  • You’ll also need to keep track of how many content emails and sales emails you send out. If you’re sending too many sales emails, then email subscribers will start falling away. 
  • Calls-to-action (CTAs) are also essential to your emails. Whether you’re asking email recipients to check out your new music, or asking them to buy tickets to your next gig, make that known at the end of your email. You can create a CTA button at the end of the email.
  • New subscribers are your most important people in your email campaign. So, it’s important to reply to new subscribers. You can wait until 24 hours after the welcome email to send them a follow-up email. And, if your new subscribers have any questions or concerns, then message them ASAP. Be courteous, but don’t try to be salesman-like. 

Choosing The Right Email Software

Finally, while many email marketing software exist today, you’ll need to choose wisely. The last thing you want is to end up using the wrong software for your email campaigns. Look for the following features: 

  • The ability to create and maintain email lists
  • User-friendly email builder (or a set of pre-made email templates)
  • The ability to automate or manually email subscribers
  • The ability to track the success of email campaigns

Keep in mind: Don’t rely on the cost of a software, because that’s nothing compared to the benefits.

Wrap Up

As a musician, it’s important to keep in touch with your fans. By following this brief guide on email marketing, your musical presence will thrive, and your fans will thank you for it!

Emily Henry is a writer and editor at Assignment writing services. As a business development manager, she oversees business development projects, and helps companies improve their development strategies. As a freelance marketer, she helps companies enter a new market and build long-term relationships with partners.

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