Social Media Marketing Mistakes to Avoid - Part 2

Social Media Marketing Mistakes to Avoid - Part 2

September 26, 2018

In the previous blog, we discussed a few social media marketing mistakes to avoid. As you can see, there are a lot more things to be informed when it comes to social media marketing.  You’re probably making a lot of social media mistakes already without realizing it! We’re here to make sure you can avoid these mistakes.

Here are some of the social media marketing mistakes to avoid:

No backup plan

There is no doubt that social media is an important part of any online marketing strategy. But don’t depend only on social media marketing for the entire success of your business. As much as social media can help boost and grow your business, it is also an unpredictable space.

Good branding, an excellent social media marketing strategy, and a well-executed plan together ensure a business success. Relying on a single plan (social media marketing) for success is not a smart move. So have a backup plan in place! Whether its email marketing or SEO, have other sources that contribute to the success of your business.

Wrong KPIs

What are KPIs? KPI stands for Key Performance Indicators, i.e. the measurable values that determine the business growth. The KPIs used by companies is profit, the difference between target revenue and attained revenue etc. The chances of your business not succeeding are very high if you’ve considered the wrong metrics.

Social media marketing is no different than any other marketing techniques. What should you be measuring? Don’t measure the performance of your business based on likes, comments or the number of followers you received. Instead, focus on more important numbers like leads generated or website clicks.

Not listening to what users are saying

There is a reason why it is called social media. As a business or brand, you need to be social and have real-time engagement with your users. Interact with them the same way you would with a friend. Tell your users about stories and experiences. Your users should also feel like they can tell you about experiences, stories and feedback.

Talking only about your business on social media is one of the biggest social media marketing mistakes made by companies. This is why users often unlike or unfollow such brands.

The failure to listen to your users is one of the prime reasons why businesses fail. Listening to what your users want and giving it to them makes them feel like their opinion matters.

Social media platforms are different

Considering all social media platforms the same is one of the biggest mistakes a business can commit. Identify the one that you need for your business.

Every social media channel is different, whether it’s in referring to the style of content, post dimensions or audience natures. Therefore, the strategies also need to be different for every channel.

Before you sign up on all social media channels for your business, carry out some research on the most suitable social media channels for your business. You should only be present on those channels that resonate well with your business and are aligned with your products, services and target audience. Instead of spreading yourself too thin, you can focus on channels that are important to you.

Data analytics

Businesses in the quest to succeed often ignore the needs and requirements of their target audience. As marketers, we often commit this mistake. Once the business post is up on social media channels, we don't pay attention to how it has performed.

What are the possible reasons because of which a particular post performed well (or not). How often do you dig into why a particular post has performed bad and why another performed well?

The analysis is often skipped by businesses. Collecting this information and insight and applying it to your future campaigns can have a positive impact on your success. So don’t skip out on this part!

We hope this guide helps you know what not to do on social media and what are the most common social media marketing mistakes businesses and marketers commit.
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