The 12 Metrics That Actually Matter on YouTube

The 12 Metrics That Actually Matter on YouTube

Richard Bradford
January 21, 2020


Have you been trying to make your product viral? Well, YouTube is the one-stop-shop to engage an audience and sell your products or services irrespective of the niche. As per 2019, YouTube has over 2 billion users worldwide and ranked as the second-largest search engine after Google.

In 2020, video content is expected to outrank the textual content on blogs and websites. Thus, now is the right time to leverage YouTube videos for your business.

12 Metrics That Actually Matter

As complex as it seems, it’s not much difficult to rank higher on YouTube – as long as you follow some rules set by the YouTube algorithm. In this regard, read on to learn more about 12 metrics that actually matter on YouTube:

1. Watch Time

Watch time is probably the first and foremost metric that evaluates your video quality. Those who aren’t aware, note that watch time is the average number of minutes YouTube users have spent watching your videos. The more the watch time, the sooner you’ll be able to monetize your videos.

The threshold of monetizing your videos on YouTube is 1k subscribers and 4000 hours Watch Time.

2. Average Viewer Duration

It is simply the ratio of total watch time and the total number of video plays. YouTube algorithm evaluates the ability of a video to engage viewers by the average viewer duration.

In simple words, videos with fluff or irrelevant content will automatically have a higher bounce rate and low view duration.

3. Average Percentage of Views

The percentage of each video an average viewer watch is called the average percentage viewed. This metric evaluates your video’s ability to engage viewers for long. Again, if you have a low average, try changing your video making strategies and bring something viewers might be interested to watch.

4. Audience Demographics

Audience demographics page of YouTube analytics allows you to see who is reacting to your videos by age, gender, device, location, and more. For example, if someone is selling products or services based in the U.S., this page will let them determine if their videos are being watched in the U.S.

5. Subscriber Rate

The first few views on every YouTube video are from the subscribers of those YouTube channels. Subscribers who have pressed the Bell Icon of a channel get a notification every time a video is posted. Thus, they are the most loyal fans and have made a straightforward commitment to following your brand.

However, if your subscriber growth is negligible over the last few months, you can also take help from third-party social media promotion platforms. Yes, paid real subscribers are the real thing now. There are many platforms offering real YouTube subscribers at affordable rates. Unlike many platforms that work on bots and inactive subscribers, Socialboss boost your channel to high-profile social media pages and websites to get you the real subscribers that actually react to your videos.

6. Re-Watches

The next important YouTube metric to consider is re-watches. How many viewers actually re-watch certain parts of your videos? If there are a lot of people re-watching your videos, it means that your videos are engaging more viewers and you’re on the right track.

7. Click-Through Rate

Click-Through Rate refers to the ability of your videos to prompt users to click on your videos and watch – when they see your video in the trending, recommendation, and homepage section. A high click-through rate can be achieved by a catchy title, thumbnail, and meta description.

8. Playback Locations

Ever concerned about how your videos are being watched? Well, the Playback Locations page lets you know how your videos are discovered by the audience i.e. channel page, mobile devices, embedded video, or watch page. In this way, one can determine which location is benefiting the channel most.

9. Unique Viewers

The number of users engaging with your videos over a period of time is your unique viewers. If your total number of subscribers are higher than your unique viewers, it means that you have a high number of irrelevant subscribers not interested in your channel anymore. This is why it is recommended to ask your subscribers to activate notifications for new videos.

10. Keywords

SEO keyword research is a crucial part of optimizing any YouTube channel. Make sure you’ve done a great amount of research on SEO keywords research. Quality keywords with a high search volume and low competition can help you rank higher in search engines.

11. Shares & Comments

Shares and comments reflect the content quality of your videos. Posting relevant yet quality videos to your channels are the foundation of more shares and comments – spreading word-of-mouth.

12. Playlist Starts & Exits

Playlist Starts is basically how people start watching your videos. Which of your videos are directing users to visit your channel and watch more? Similarly, Playlist Exits determine how often people stop watching your videos. Optimizing these two metrics can help you increase your watch time and overall views.

Final Verdict

When starting a YouTube channel, make sure to keep track of the above-mentioned YouTube metrics and you’ll have a brief summary of reasons why your videos are being ranked or ignored by the audience.

You can also go for real paid YouTube subscribers – it can give a head start to your YouTube channel.

Richard Bradford - an Internet marketing specialist. Interests - e-mail marketing, social media marketing, SEO. Always has his hand on the pulse of the sphere.

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