The Role of Digital Marketing in a New Product Launch

The Role of Digital Marketing in a New Product Launch

Steve Conway
December 13, 2019

A new product launch can be a vulnerable time for any business. All it takes is one wrong move and what should be a solid launch suddenly becomes a quagmire of delays and other issues. A solid digital marketing strategy will make an enormous difference in terms of how smoothly your launch proceeds. Below are some of the key ways that digital marketing can improve your product launch.

Improve Your SEO

A high SEO score is essential for drawing traffic to your website. When you are preparing to launch a new product, you want as many people as possible to be reading about it online. When done the right way, your digital marketing should prove a real boon to your SEO and should augment your other strategies.

Keeping your SEO score high will ensure that your website appears as near to the top of the search results listings as possible. This will ensure that you are receiving as much traffic as possible on the back of search queries that are relevant to your brand.

SEO should be a core component of any digital marketing strategy. Ensuring that your website is as streamlined and easy to navigate as possible will boost your SEO score. If you can convince other authoritative websites to link back to yours, this will further improve your score. Both of these objectives are achieved as a by-product of good website design.

Create Shareable Content

Producing content that is valuable and highly shareable is a great way of encouraging words about your business to spread. When you are preparing to launch a new product, you want to raise as much awareness as possible about your business and brand. Generating shareable content is one of the most effective ways that you can do this.

Creating shareable content regarding your product is not just a useful tactic to deploy for your launch; it is also something worth considering when you are preparing for major updates. For example, this article about the Altium 18 update highlights the new features and what existing users can expect from the new software. Producing guides in this style in preparation for major updates will ensure that your most loyal users are prepared and able to make the transition.

Generate Website Traffic

The more traffic you have flowing to your website around the time of your product launch, the better. Drawing visitors and potential customers to your website will give you the opportunity to communicate with them directly. The better informed your target audience is about your products prior to launch, the smoother your launch will proceed.

Your digital marketing is an excellent opportunity to bring a new wave of visitors to your website. Every digital advert that you place online should also be a link back to your main website.

A solid digital marketing strategy is imperative if you want your product launch to proceed as smoothly as possible. The role of digital marketing in ensuring a successful product launch is multi-faceted. Without a digital marketing strategy in place, you will be needlessly handicapping yourself at a crucial time.

Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.

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