The problems with parking availability in commercial and residential structures, including restaurants, workplaces, and shopping complexes, have gotten significantly worse recently.
Furthermore, the new post-COVID enterprise concepts of flexitime, work from home, collaboration, etc., along with urbanization and digitalization — have resulted in an industrial transformation whose methods hadn't evolved in decades.
Currently, parking is usually a major source of annoyance for your employees and clients — because parking laws are still hardly updated to meet these new requirements. Since managing parking spaces is difficult, the administration frequently deploys parking management software to boost productivity. Let’s see how.
How to optimize your car parking management? Your go-to guide for 2023
Effective parking control is imperative to raising parking revenues, lowering management expenses, and enhancing car park safety.
With the help of this manual, you'll be able to comprehend how parking management operates, recognize best practices, and discover how to handle your parking spaces to reduce administrative expenses.
Parking management: An introduction
Parking management refers to a combination of smart tactics that are implemented at the base of your facility or business. It involves the creation of appropriate guidelines as well as possible mechanisms of prioritizing or space pooling.
Although there are several management options, it’s obvious that creating a strategic plan or a parking policy helps to lessen conflict between drivers – while enhancing occupancy and transparency in your parking area.
Parking management's specific goals include streamlining parking policies and offering drivers remedial measures.
Why do you need effective parking management?
Despite technological advances, office parking is far too frequently linked to issues and grievances. Below, we've outlined a few illustrations:
1. Employees criticize the existing parking spaces
This may manifest as personnel arriving early for their shift simply to park, and sleeping in their vehicles; working parents arriving late after orbiting blocks; users parking at pricey, distant parking areas simply because of functional parking spaces.
2. Even if parking demand skyrockets, spaces remain empty
It indicates that pricey property areas are being wasted. It might be the case that nobody else is permitted to park their vehicle in that area since it's reserved for executives or specific employees who aren't often in the workplace. After COVID, this issue has significantly gotten worse with remote, online, and flexible employment.
3. Your administrative staff devotes a lot of time to keeping an eye on the parking lot
Employees might be checking to make sure that only registered vehicles are parked, utilizing spreadsheets to monitor parking or monthly reconciliation of parking fees.
How can you address the above challenges with effective parking management?
Parking issues can be resolved in a few different ways. An intelligent parking management solution is probably the greatest option if your current parking lots aren't being utilized effectively – which is true for the overwhelming bulk of office parking lots. It's comparable to how automated payments and tracking equipment can help with time-consuming vehicle parking management.
1. Deploy car parking management software
This application assists in parking spot optimization and sharing of parking lots' space. Applications like Wayleadr’s parking solutions permit the redistribution of car parks among the workforce, preventing allocated parking spaces from remaining vacant while the user is out of office.
It renders the parking lot reservable for those who lack reserved spaces, giving everybody an equal opportunity to find parking nearby.
What does parking management software look like?
Depending on the scenarios and applications, parking management software may have a variety of elements. Below, we've outlined its four crucial components:
1. Payment mechanism
Given the variety of transaction-related automation and techniques, consumers must choose their desired payment method for a car parking system. The scenario determines the payment option which is selected.
2. Alternatives for parking enforcement
An indispensable prerequisite for regulating and handling a parking lot is enforcement. Motorists can readily enter designated spaces when using enforcement alternatives along with the property provider's preferred payment mechanism.
When parking spaces are scarce, enforcement enhances the movement of vehicles and may lead to a rise in the usage of alternate modes of transportation by employees.
3. Access management
Car park entrance mechanisms are another name for access controls. These are crucial to making sure parking technology is utilized effectively. Drivers with verified reservations are effectively allowed admission, whereas those without reservations are turned away. Alerts and ticket confirmations can help to limit the number of users who are refused entry at the gate.
Among the most crucial aspects of parking systems is reporting. It enables business owners and managers of parking lots to monitor their properties, vehicle access, and fact-checking parking space capacity. This aids businesses in managing their spaces through a centralized primary interface provided by parking management software.
2. Partner with car-park-sharing agencies
You can boost the occupancy rates of your car park and generate income from it by collaborating with park-sharing businesses to provide and reallocate your empty parking areas to motorists in need.
3. Rent extra parking spaces
Locate and lease extra parking places close to your company to provide your staff or customers with excellent parking experiences.
Best practices for car parking management
Now that you understand the solutions for effective car parking management, let’s go over the prime parking lot management best practices – that can improve your lot and support the growth of your company.
1. Offer insight
You can gain effective data insight into human behaviors and a degree of performance assessment by utilizing the numbers collected by an ANPR-embedded parking management solution. The management of your parking lot will be totally changed by this knowledge, which will also help with long-term investments and planning choices.
You must comprehend the needs of your clients and also how they utilize your parking lot. This data is available in a variety of formats. Revenue information enables you to determine which forms of payment are most popular in your parking lot and whether you should include more forms of payment there.
Data on visits and availability might assist you to determine whether changing staffing procedures is necessary to handle guests in your parking lot. Depending on the type of fuel of the automobiles utilizing the car parking, an energy analysis will show you the data you need to keep track of.
You can tell whether it's the right moment to spend on more infrastructure to facilitate a more environmentally friendly community by looking closely at the rising demand for electrical vehicles.
2. Focus on improved site usage
To assist you in doing this and enhancing the convenience of working in your parking lot, several parking management platforms are available. Prior to doing this, you should comprehend the necessities and specifications of your parking lot.
Parking lot issues differ from location to location; if your parking lot needs enforcement, for example, you can turn to car parking management software.
On your premises, think about integrating ANPR (automatic number-plate recognition) devices. It'll aid in guest tracking and law enforcement, resulting in efficient car park administration. Additionally, it'll increase throughput in your parking lot and facilitate traffic.
Also, you can provide options including pre-booking, which would help you draw in more individuals to your space.
3. Improve the user experience
You can improve your customer experience in a number of ways. Suggest additional services to clients, including contemporary, cashless payment methods, which can grow revenues and significantly enhance your user experience.
Your clients will have less trouble parking their cars on your property if you provide easy payment options and enhance traffic flow. It’ll enhance overall satisfaction while further reducing the grievances which your on-site crew struggles with.
4. Aim towards automation
Parking lot management is challenging because your personnel is frequently overburdened with different tasks and obligations on a daily basis. With automation, smart parking solutions can put an end to this confusion and simplify their life. It'll lead to cuts in additional hours and operational woes.
Obstacles will be automated, more payment methods will be available, traffic will be reduced, and unlawful parking will be eliminated. Your staff will have more time to assist individuals in need after these problems are resolved.
5. Boost earnings
Understanding the fact that the solutions you offer in your parking lot can have a big impact on the development of your company. This comprehension is essential for guaranteeing the proper operation of your parking lot.
Offering to pre-book to your customers is among the crucial parking management tactics that can increase your company's revenue. It brings drivers searching for spaces to your location, and there's a potential that they'll become devoted clients.
By enhancing payment choices, you may make it simpler for clients to pay parking fees while also increasing sales for your company. The improvements you implement in your parking area go in tandem with making it a profitable method of earning money.
Pinpoint a reliable partner for efficient car parking management
Your organization is strongly implied by your parking lot. Therefore, efficient parking management is essential for the expansion of your company. Your business will perform better thanks to the solutions you provide in a number of ways.
Locating a parking management agency that can guarantee proper operation of your parking area and set things up will greatly minimize administrative work for your staff and boost the functionality of your car parking space.
Atreyee Chowdhury is a freelance content writer with more than 10+ years of professional experience. She is passionate about helping SMBs and enterprises achieve their content marketing goals with her carefully crafted and compelling content. She loves to read, travel, and experiment with different cuisines in her free time. You can follow her on LinkedIn.