As time goes by, consumers grow up and start making their own money and, quite rightly, they wish to spend their earnings on goods and services that resonate with them. In preparation for Generation Z (people born in the mid 90s to early 2000s) taking the mantle and gaining control of the world’s buying power, you must now be looking for ways to appeal to this young audience. If you don’t, these new kids on the block will have no qualms in taking their first wage packets elsewhere.
To ensure that your company resonates with Generation Z, you have to do all you can to remain on-trend. Fear not, as this is achievable even if you are somewhat behind the times. By embracing the wonders of the web, you will be able to keep your finger on the pulse of the latest crazes for years to come.
Here are three specific ways the Internet can be used to help keep your company on-trend:
Sprinkle some pop culture over your online content
The young consumers of today are impacted by pop culture in some form or another on a daily basis. They are constantly saturated with Rick and Morty memes, photographs of Meghan and Harry, and news of Ariana Grande’s latest breakup album. It cannot hurt your marketing cause, then, to sprinkle a bit of this pop culture over your online content from time to time.
Make use of different social media sites
Social media sites come and go, that much is for certain, but that doesn’t mean that you can’t make full use of those that are currently proving popular on the web. Even if they don’t stand the test of time and ultimately follow MySpace and Bebo into the social media graveyard, sites such as QQ and Viber are worth backing today simply because they do currently attract an audience. If you truly want to attract today’s young consumers through the use of social media, however, you should really choose to embrace Snapchat marketing. As stated on Oberlo, this is the social channel that Gen Z are most comfortable using, making it the perfect platform on which to currently build a presence for your company.
Use the web to perform research on trends
Don’t worry if you haven’t got your finger on the pulse of the latest trends yet, as the Internet can help you to get up-to-date with all of the latest rages.
To utilize the web as trend-researching tool, you should:
- Follow key influencers, publications, and institutions on social media
- Listen to podcasts and watch videos
- Subscribe to blogs that talk about society as a whole as well as your specific market
- Sign up to Google Alerts
- Speak to your customers via social media regularly
The biggest technological ally you have on your side in your attempt to remain on-trend is the Internet. If you truly want your company to engage the young consumers of today, you should be willing to take the above advice and fully embrace the wonders of the world wide web.
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.