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Whether you have just started a business or want to take the existing one, two steps ahead, one thing you must consider is getting noticed by your customers. No doubt, you can find a plethora of strategies to follow and grab the attention of customers.
For example, if you are a foodpreneur, you can look out for proven food branding tips and implement the best-suited ones to your food venture.
However, while looking for new customers, it’s imperative not to only extend your customer base but focus on regular and loyal customers.
Additionally, it doesn’t matter which industry you are running your business in. The only thing that matters is how well you reach out to your target audience and keep them connected to your business.
How to Get Noticed by a Customer?
Here are eight great ways that you can follow to get the desired attention of your targeted customers.
Design a User-friendly Website/App
Good usability enhances a website’s performance, increasing the chances of more traffic, sales and revenue. But many businesses neglect this factor, not knowing its benefits.
To run a successful website, it’s essential to provide a hassle-free user experience. This strategy is also ideal if you want to appear distinct in the competitive market.
Moreover, a good website design allows visitors to find information quickly and easily. You can find various ways to enhance the usability of your website.
For example, you can opt for a mobile-optimized website as more and more people are using their smartphones to access the internet.
On the other hand, a user-friendly website needs to be accessible to everyone, including elderly or blind individuals. These users opt for screen-readers to access the internet.
If you follow 508 website accessibility guidelines, you will find website design techniques and apply them to your website, making your website available to a larger audience.
Search the Right Platform
Assuming where your target audience spends the most time online doesn’t sound a smart idea. You may think TikTok is the right place to find Gen Z, but data shows youngsters aged 18-24 use Facebook the most.
If TikTok is not working for your brand, you can always try other social media outlets to make people notice your brand. To ensure you’re using social media effectively, you need to conduct your research to understand your target audience.
Additionally, while choosing a social media outlet, avoid following an all-or-nothing approach. You can use different social media channels to target different audiences or exceed different business goals.
For example, you can incorporate Facebook in your strategy to find customers and opt for Twitter to provide customer service.
Pay Attention and Follow Trends
No doubt, it’s fun to use a viral meme to bring attention to your business, whether you’re a restaurant professional or run a business in a different industry.
Social media trends are a way to identify which trends appeal to people the most. You can utilize it to curate content that is fresh and resonates with people.
Moreover, you can research different brands and learn how they are getting the attention of users. As an insurance providing company, you can try connecting with millennials and Gen X by providing informative content strategy.
For example, you can center your campaign’s content on major life events, such as investing in a property or becoming a parent. With the help of informative content, you will fulfill your business requirements and attract a customer or two.
Organize Frequent Giveaways
Getting goodies from brands for free excites everyone. So why don’t you use this tactic to lure customers?
It could be anything from a product to a gift voucher. Remember, you want people to try your products or service and explore your brand further.
Take 7-Eleven for example. The brand organizes a Free Slurpee Day on the 11th of July every year. Their strategy proved to be beneficial when they noticed a 38% increase in sales.
When you give away stuff for free, you promote customer engagement and build a sense of connection, enabling more and more people to know your brand.
On the other hand, contests are another great technique to keep people connected with your business. You can find reliable tools that allow you to arrange contests and giveaways with ease, such as:
Collaborate with Another Business
If finding the right customers start to feel like a burden, you can always seek someone who may help you to carry it.
You can work in collaboration with another business to find or expand your customer base. However, you need to find a business that shares your target market.
The best example of this cross-promotion is Pepsi. The beverage brand paired up with Intel and Dreamswork Animation to co-promote during Super Bowl XLIII. This tactic enabled these brands to explore each other’s markets effectively.
If bigger brands can do that, why don’t you opt for it and see if this is something you can implement to tap into a new customer base.
Be Active on Social Media
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Tweeting twice a day or updating your Instagram feed once a week might not garner the desired results. Social media platforms are noisy and you need more than occasional posts to breakthrough.
Instead, you need to devise a strategy to maintain a consistent and uniform social media posting schedule. If followed correctly, it can increase your daily traffic, allowing you to find new customers.
Remember, reposting consistently can double the exposure of your post unlike posting it for once. With the help of tools, such as CoSchedule, you can make repost consistently in a hassle-free manner.
Don’t underestimate the power of social media when it comes to finding customers. Use it in the right way and be active on these platforms to expand your list of customers.
Merge Different Marketing Strategies
Indeed, there are no proven ways that you can follow to build your customer base. Because different customers react differently to marketing campaigns.
To overcome obstacles like these, you can use different channels and strategies to figure what works best for you. You need to cast a wide net to appeal to a diverse audience to reel in as many new customers as possible.
And if you are wondering, you can merge on and offline strategies, such as sending out emails and direct mails. The same strategy can work in online marketing.
For example, you can try email or social media and see which channel is bringing the desired results for you. While you are working on it, don’t forget to:
- Stay consistent across different platforms
- Use metrics and analytics to keep a track of outcomes on different outlets.
Add Value to your Customer’s Experience
Delivering genuine value is the only way to incorporate value into your customer’s experience. You need to provide an excellent service or product to keep customers around and talk about your product.
Apple makes the best example of delivering genuine value. The brand has a large and loyal following. It wasn’t possible with advertising and branding. But you can ignore the fact that their product quality is top-rated.
With innovation and user-centric products, Apple proved that if your products are great, customers will stick with you. Know that customer acquisition is a cycle. If you develop it successfully, you will become unstoppable.
Every business, irrespective of its size, wants to attract and build a strong customer base. While the process is time-consuming but it shouldn’t be painstaking or expensive.
It’s best to decide your target audience before implementing any strategy to capture the attention of your customer.
And once you know who will be your customers, it will become easier to find them through different online channels. From social media to email marketing, there are several ways to put your brand in front of your audience and get noticed.
Hailey Savona is a content consultant at leading content writing agency eContentSol. She has a vast experience of providing web copywriting services and content strategies. Beside this, she enjoys an occasional steak dinner.