There was a time when people used to doubt buying things online, and it was not long ago. But given the changes happening in the digital world are surprisingly amazing. E-retail revenues are projected to grow to 5.4 trillion US dollars in 2022. The recent trends in online shopping to provide users the best possible experience is definitely amounting to this significant growth.
Nowadays people are more inclined towards shopping online, as they get to shop at their own convenience, and the eCommerce market is introducing new and advanced technologies to enhance the user experience.
If you own an eCommerce store or even thinking of starting one, this blog will familiarize you with the recent trends in eCommerce which would boost your conversion rates.
Top 5 eCommerce Trends For 2022
1. AR For Real-World Shopping Experience
The craze for online shopping has seen a significant rise during the post-pandemic period. But the only catch that usually holds people back from shopping online is that they are not sure about the experience of the product after its purchase.
Augmented Reality or AR is a remarkable technological achievement that can provide a solution for a satisfying purchase. It is not to be confused with VR which makes use of a headset to enter an immersive experience. Rather, AR is the most convenient way to get a real-world shopping experience as it doesn’t require any special equipment other than your smartphone.
In 2021, the mobile augmented reality (AR) market was worth 9.53 billion U.S. dollars. It is forecasted to rise to over 26 billion U.S. dollars by 2025.
AR helps people to have a better understanding of a product. The consumers will be able to try on products virtually to know how they would look on them. They could also virtually decide the placement of a product in their house. This would not only attract more customers to make a purchase but also reduce return rates, therefore boosting the profit.
2. Voice Search
In the last few years, we have seen the increasing use of voice search. Nearly 7 out of 10 consumers, that is, 71% prefer voice search over the traditional method of typing. It is gaining popularity because of its all-inclusive nature. Voice search could potentially reach $40 billion in 2022.
To benefit all types of consumers and to wider your reach, your business must become all-inclusive. Voice search is a revolutionary technique for disabled people who cannot search their queries due to the traditional typing method. It is also a blessing for those who are usually multitasking.
With the incorporation of a voice search feature in your eCommerce website, people can simply find the products on your website by giving voice commands instead of typing. However, this shifts the focus on voice search optimization, to rank keywords most suited for voice search queries.
Adding chatbots to your eCommerce website would tremendously boost the customer experience. Facebook’s bot platform has been used to create over 300,000 chatbots. Google Trends says that the search number using chatbots has increased by 19 times in the last five years. People prefer communication over chatbots and this clearly reflects in their increasing popularity.
Chatbots learn from their previous interactions and thus they improve with their past communications with consumers to provide a better experience every time. Chatbots are employed to communicate with customers regarding product-related queries, suggesting them relevant products, and even get customer feedback. It is predicted that in 2022, $8 billion can be saved only in banking and healthcare systems.
4. Sell On Social Media
Social media has already been an effective platform for the branding of a product, so including selling options on social media will reduce one step in the buyer’s journey to boost conversion rates. The main target audience of social commerce is younger generations who do not make thorough research of the website while making a purchase.
A recent survey has made it clear that 55.5% of people from the age group of 18-24 have made at least one purchase from social media. Social media platforms such as Facebook, Instagram, Pinterest, others are providing options to businesses to sell their products. It was predicted that social commerce will hit $4.2 trillion by 2021. With increasing users of social media, social commerce has a great scope for increasing conversion.
5. Personalized eCommerce
When eCommerce sites provide a personalized user experience by recommending them content and products based on previous searches, it becomes a great way to enhance user engagement.
It is a given that customers are more likely to engage with your website if you provide them with an overall great user experience. This also involves keeping a track of their likes and dislikes, along with their needs. Artificial intelligence and machine learning play a key role in tracking customer behavior to deliver each one of them a unique personalized environment. Statistics reveal that with the use of personalized experiences, an average increase of 20% in sales was observed by marketers.
The above-mentioned eCommerce trends can significantly boost your ROI and conversion rates. A large number of businesses have already started placing these trending features on their websites and have earned great profits. With growing technology, every business must keep pace with the current trends to provide the best experience to the users.
If you have any queries related to the topic, please feel free to ask in the comment section below.