Top 8 Leads Generation Tools for Business in 2020

Top 8 Leads Generation Tools for Business in 2020

September 2, 2020

How can a business generate quality leads quickly?

Every business wants to know the secret since those days are gone when you could lure a customer with an old-fashioned sales pitch.

People are reaching out to your business through relevant content published in blogs, websites, social media, reviews, infographics, YouTube videos, and more. When they get interested in what you are selling, they become a lead. 

Sadly, getting new leads is easier said than done, even with the most engaging content. It would help if you also had the right tools and tactics to optimize your lead generation pathways.

In this article you’ll know about 7 lead generation tools that generate quality leads quickly and efficiently. These tools will help you 

  • Collect and analyze data on customer’s search behavior
  • Get a fresh perspective on your business from the customer's point of view
  • Communicate with them and ask them what they think

So, let’s get started with exploring the best lead generation tools.

1. Trustmary

Trustmary is a review marketing tool that helps you generate leads with the help of social proof. You can capture leads with customizable lead generation forms, popups, and chatbots, and enhance their effectiveness by showcasing customer reviews.

The power of social proof is undeniable, and any website that is still missing reviews on their website should start utilizing them as soon as possible. Trustmary is a software tool that helps businesses of all sizes make the most out of their website’s sales potential.

The most important features include:

  • Add reviews to your website with customizable widgets.
  • Create lead generation forms, popups, and chatbots.
  • Use A/B testing to find the forms and widgets that generate the best results.

1ProProfs Quiz Maker

Lead generation quizzes are a creative and effective way to learn about their website visitors and obtain specific information about them, including contact details. When a website visitor takes a quiz, you can make them fill the lead information form between the quiz or just before the visitor clicks to see the quiz result.

ProProfs Quiz Maker is an interactive tool that takes all the guesswork of creating quizzes. The tool comes with a wide array of features that help you create and share scored quizzes, and personality quizzes like a pro.  These are:

  • 100,000+ ready-to-use questions
  • 100+ professionally-designed quiz templates
  • Automated grading, instant feedback, and personalized results
  • Auto-generated reports and analytics 
  • Customization options like quiz themes, images, videos, font, style, backgrounds, etc.
  • White labeling to give the quiz your brand’s feel and look
  • Integrations with CRM, marketing, and customer management tools


OptinMonster is one of the popular lead generation software that helps you capture leads and manage them like no other. With their lead sharing feature, you can share the leads with your partners in joint ventures. 

The tool helps you kickstart lead growth by helping you run targeted campaigns by user’s activity, location, device, and more. You can also create page-level campaigns to target leads on different web pages. 

OptimMonster offers the best solution to capture website visitors' attention when they are about to leave the webpage via exit-intent technology.

3. Sendinblue

Amidst the advent of new communication channels, email is still the most reliable way to reach and communicate with your target audience. Customers are more comfortable with emails instead of sales calls. 

For small businesses, email marketing is one of the commendatory lead generation tactics. Sendinblue is one email marketing automation software that helps you send emails, SMS, update and organize information and contacts into different lists.  

This is an all-in-one digital marketing tool with amazing features that help you personalize your interactions with your prospects and generate more leads. Some of them are: 

  • Dedicated landing page builder
  • Open & click-through reports
  • A/B testing
  • Real-time statistics
  • Email heat map
  • Send time optimization

4. Leadfeeder

 There might be many prospects visiting your website randomly and not filling out a form or calling you. The sad part is, you never get to know who viewed your site. This sheerly means an opportunity wasted in your lead generation efforts.

One of the key questions for any business on various Q & A platforms and forums for business questions and answers is this -

Wouldn’t it be exciting and insightful if you are able to see who visited your website?

Leedfeeder is an incredible B2B sales tool that helps you gauge just that. This tool extracts the visitor's information from Google Analytics and combines it with IP address data to give you valuable insights to generate new leads and increase your marketing ROI.

5. Hunter

 Hunter is a sales tool that helps you find someone’s email address. All you need to do is type that domain name or the company in the search bar.  To speed up the process, you can use its chrome extension. Afterward, leverage on this bulk email finder for cold emailing to fill your lead pipeline.

The interface is really clean and easy on the eyes. You'll get all the useful functionalities on the top navigation of the dashboard, such as:

  • domain search tool
  • email finder
  • email verifier, and more. 

Hunter is a trusted choice of over 2 million users for prospecting. Highly recommended. 

6. is a multichannel sales automation platform that helps you automate outbound. This tool has functionalities to help increase the productivity of the sales team and drive more conversions. With this tool, you can:

  • Build email lists  
  • Improve your sales efforts
  • Track your sales goals
  • Analyze campaign performance

The tool comes with a clean user interface. It is efficient, user-friendly, and easy to use. With, you can send emails to specific groups, track and verify emails, create prospects lists, follow up, etc.

The tool is fully integrated with third-party apps, including Pipedrive, Salesforce, Slack, Hubspot, and, for seamless data synchronization and flow within multiple channels.

7. Qualaroo

Let’s say your sales team has acquired a considerable number of leads. What if they don’t have a chance of closing them?

Lead qualification is an essential aspect of lead generation that saves you time and effort. Qualaroo offers you an engaging way to let the prospect tell you if they can be a good lead in their own words. 

With this tool, you can build targeted surveys to ask questions to the site visitors about what they want.  It lets you determine if the prospect has a need that your product can solve.

You can get UX feedback, product feedback, and run exit surveys to know if they’ve got what they were looking for and how you can improve their experience.

8. Jotform Quiz Maker

Jotform Quiz Maker is a feature-packed quiz builder that allows users to create supercharged custom quizzes, perfect for collecting lead information. Quizzes allow for an interactive experience for prospects and are a great way to ask exactly what you’d like to know. Managing lead data is also a vital part of a productive workflow, and Jotform delivers on all of that with many features:

  • Analytics tool 
  • Well-designed dashboards and reports
  • Conditional logic for unique experiences
  • Intuitive, no-code user interface as well as 100+ templates
  • Countless integrations with your favorite marketing tools and CRM
  • Share with a single link, QR code or embed on your website

Get Only the Best Lead Generation Tool

Lead generation can be a tricky business when you don’t have the right tools to quickly reach your customers and quickly achieve your goals. 

When narrowing down a tool for your business, focus on its usability to capture qualified leads. Look out for third party integrations for seamless data sharing. 

Select the tool as per your long term goals of leads and future vision for your business.  Make sure you keep your business’s future expenses into account.

Author Bio

Samuel Alfie is a blogger at ProProfs Discuss, the #1 Q&A website with millions of wisdom seekers collaborating to ask questions and get the best answers. He loves reading and writing about a variety of topics including technology, business, e-commerce, science, philosophy, Pop culture, digital media, and more. With a knack for writing, enthusiasm for research and an editorial mindset, he loves creating content that resonates with the audience.

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