Instagram stories are one of the most important and eye-catching parts of Instagram. While developing social media strategies for your business, Instagram stories should be your primary part of the strategy.
As per a report, stories uploaded by businesses or brands on Instagram receive more engagement than stories uploaded by common users. This means that Instagram works better for business profiles rather than regular profiles.
If you use Instagram story marketing correctly, you can easily promote your products and services. Apart from that, you can also share your brand message or any tools with your audiences. This will help you to boost your engagement rate on Instagram.
Creating Instagram stories is fun as well as highly beneficial for your business. But one thing you need to keep in mind is that stories disappear after 24 hours unless you save them as highlights.
In this article, we will discuss the top 8 reasons why you should prioritize Instagram stories in your social media marketing strategy.
Enhance Brand Visibility
If the people you follow upload stories, you will be able to see them at the top of your newsfeed with a colorful ring. The new color indicates that they have uploaded a new story. This way Instagram notifies you as soon as someone uploads a story. Consider purchasing 10 Instagram likes to generate more leads on to your Instagram business profile.
In the same way, when you publish a story, your followers will also be notified. This way they won’t miss a single story you’ve uploaded. However, make sure that you upload multiple stories a day. This will enhance your brand visibility. But, just because you don’t have any limitation of quantity while uploading stories, doesn’t mean that you should bombard your follower’s newsfeed with tons of stories.
You Can Interact With Your Audiences
Within the world of Instagram and especially within the world of social media marketing strategies, stories always play a crucial role. This is because the main purpose of the stories is to showcase your business.
Instagram has the highest engagement rate amongst all the other social media platforms. So, you won’t have to work extremely hard to communicate with your audiences. With the help of the stories, you can communicate with your followers directly to understand their preferences better. Consider asking your followers some questions regarding your business. This is a great way to involve them in your stories.
So, if you’re focusing on obtaining more followers on Instagram, you need to invest your time to create meaningful and relevant Instagram stories.
Growing the visibility and engagement rate of your Instagram stories simply means expanding your chances of generating leads. Even though your Instagram stories disappear after 24 hours, the advantage of Instagram stories is that everyone can see them, not just your followers.
In other words, Instagram stories are highly discoverable. So, people who don’t follow your account on Instagram will also be able to see your stories. Additionally, Instagram story marketing is one of the best ways to reach new audiences as well as generate new leads, while showcasing the products and services of your business.
You Can Receive Instant Feedback
As per Start Question, customer feedback is one of the most important factors of a business. Without proper feedback, you won’t ever know if your products or services are loved by your customers or not. No matter if you receive positive or negative feedback, they will always help your business to grow.
Before launching a new product, you can use Instagram stories to conduct some market research and encourage your followers to provide honest feedback. This is a great way to reduce the insecurity of a newly launched product.
All you need to do is go to the Instagram stories and ask your followers about their preferences. You can use question stickers and polls to start the conversation.
Repurpose Your Blog Content
When you repurpose your content, you’ll be able to strengthen the power and effectiveness of your blog posts and videos. This way you can develop a robust strategy throughout your online presence.
This will not only enhance your brand awareness but also encourage your audiences to interact by increasing your probability of being remembered.
If you happen to have contents that have performed amazingly on other social media platforms, you can recreate, reimagine and, reshape the content and share it on your Instagram story. However, make sure the photos or contents you upload are beautiful and well as appropriate. You can also encourage people to visit your website.
Increase Transparency of Your Brand
Instagram story is a great way to share some behind-the-scenes footage. This will help you to provide more information to your followers regarding the people and personalities behind your products and business.
Create a video of your whole business team or give your followers a sneak peek of your upcoming products or your plans for the future. You can also upload a picture while taking a break. This primary goal is to make your customers aware of your everyday life at work. This will make your followers feel valuable.
Increase Your Instagram Engagement
The more you upload stories on Instagram, the more your content will show up in your follower's feeds. Instagram is undoubtedly a great place to market your business online, develop a community, and generate a loyal following that adds value to your brand and supports your business.
It’s already an effective and engaging platform where you can generate high results at low costs. However, if you feel that your business needs an engagement boost, make sure you follow these steps:
- Create an attractive Instagram bio
- Maintain a proper schedule
- Use relevant hashtags
- Reply to the DMs
- Upload multiple stories each day
- Write beautiful Instagram captions.
Use Instagram Story Ads
In 2017, Instagram introduced a brand new feature known as Instagram story ads. But, keep in mind that Instagram story ads are only available for business accounts. This feature helps your business to reach capabilities and targets so that you can use relevant ads for your followers.
Instagram story ads are used by businesses to obtain conversions, link clicks, and data shows. You can use some third-party applications such as Creative Hub or Ads Manager to run ads on Instagram stories. When you contact Iigers, they will help you to increase the transparency of your brand.
These are the top 6 reasons why you need to use Instagram stories for your business. As a business owner, make sure you tell the stories regarding your products and services. Apart from that, try discussing blog posts and sharing your ideas with your community. Instagram allows you to be creative. So, use the platform wisely to reap its benefits.
Pete Campbell is a social media manager who has worked as a database administrator in the IT industry at Iigers. His research has helped thousands of users and brands with marketing campaigns too. He loves to travel, write and play baseball.