UI design plays an important role in the success of any mobile apps.
It ensures easy navigation and interactive designs to win over the heart of the users. With an engaging and intelligent design, you can keep the users connected to your brand as well as simplify their iteration across the app. This way, it is safe to say that mobile app UI design can make or mar user experience with your app.
When the mobile app designs are customer-oriented, followed by interactive content, your app has more chances to get an edge.
Netflix, for example, comes with one of the interactive UI designs for both web and apps for iOS and Android. It is equipped with fluid graphics, color-coded content, easy navigation, and real-time bug fixes.
However, the role of the app’s UI design can’t be confined to the appearance of the app. The information architecture should complement UI designs that label and smoothly organize the app’s content.
You as a designer need to pick the best UI design for your app.
We think that these UI design trends for mobile in 2020 will be a great help in this context
Intuitive Onboarding Process:
Having a complicated onboarding process can discourage users to use your app. Therefore, it is important to keep it simple and intuitive as possible.
For example, a single login or sign-up screen might be ideal for social media apps or recreational ones, but for functional apps like Slack that promotes collaboration, user onboarding needs a demo of the advantages being offered by the product. Slack’s header catches the eye to the core of its offerings to save users time and hassles.
Besides, the mobile design trend should have a follow-up copy that mentions the purpose and features of the product. It should be followed by a simple sign up process.
You can add testimonial and twitter feed linked to reviews to add to the credibility of the app.
New Changes in Landing Page:
A landing page is always a crucial element to determine the engagement of the visitor with a website or app. After all, it is the first place a visitor lands as soon as they access the app or website. No wonder why designers invest a lot on this page.
One of the key landing page’s features is tab. In 2020, we have already seen how apps are enhancing them with bolder and simpler icons. This ensures better clarity to the users when it comes to navigating in the app.
Cards outline is another landing page element to address, especially if you design e-commerce apps or social networking apps. A card-based interface makes the app look consistent as it shows the clarity in the function of a certain tab or CTA.
Moving to buttons, they are being planned with concise microcopy and action related colors. Misplaced buttons can hinder the content architecture of the app.
Last but not least, dark mode, as used by Apple and Google is going to be a killer design trend to look for this year. The reason is pretty simple. It minimizes battery strain and light emitted by the phone screen. Plus, it supports app usage in a dark environment.
The Rise of 3D Graphics:
The use of 3D graphics has become common in video games, movies, and other forms of visual media.
The 3D graphic has been improved and evolved amazingly over the years. Mobile and web technology is also evolving fast. New web browser capabilities have enabled designers to create and execute stunning 3D graphics into modern web or mobile interfaces.
Creating and then incorporation of 3D graphic into web and mobile interfaces need high skills and extensive labor, but the outcomes are just amazing. 3D graphic makes the presentation of any product or service engaging and interactive. For example, 3D graphics can be viewed in 360-degree presentation enhancing the overall UX of the product.
No wonder 2020 is also going to be the year of 3D render models, especially when it comes to delivering the “real world” shopping experience in eCommerce apps.
The Use of VR:
2019 has been the year of VR. The last year marked the enormous development in VR headsets—mostly in the gaming industry that is known for bringing in breakthrough innovation and new technologies in the virtual world.
Studies have proved that VR is no longer an exception after the launch of Oculus Quest. Mark Zuckerberg, the CEO at Facebook, has also planned to launch a tracking update for Quest in early 2020. It is expected that UI design experts will turn towards VR for creating real-world interactions for mobile apps.
To use VR, it requires mobile apps vendors to use cutting edge and best in class frameworks to ensure great user experience.
A Focus on Storytelling:
Creating great stories around a digital experience can make a difference. Typography itself can create a strong visual hierarchy. An important element of UI, it plays a vital role in delivering amazing user experience.
However, the text style is not enough. Copywriting has become one of the vital things to ensure great user experience and it will stay in trend for upcoming years. While the style keeps the audience engaged, the narrative captures their attention and makes them feel like they are part of the journey.
AI will Rule:
Artificial Intelligence has taken the digital world by storm. AI-enabled technology is everywhere, from the home automation systems, chatbots to SIRI on your phone. And mobile apps are no exception. Over the years, the UI design has also been incorporated with machine learning to enhance the user experience.
AI is also useful for mobile app designers as it fetches them a lot of data. This data can help them personalize their app for the users. App will learn more and more about the users based on their interaction. This will boost the conversion rate.
Big and Bold Typography Continues to Be in Trend:
Bold typography has been a key mobile UI design trend for the past some years. It will be even bigger and advanced in 2020 and beyond. It not only makes the text readable in one go but also maintains excitement and brings a shock factor. Efficient statements or Call to Actions in bold serve as elevator pitches and prompt users to take the action.
So these are some interesting trends that can define UI design for mobile in 2020. These trends indicate that how technology is getting ultra-advanced.
What’s hot today might be obsolete tomorrow! This is the beauty of technology.
However, all trends are centered on user experience. Or you can say that the new changes are introduced to make products easier, interactive for the users. With great mobile UI design, your product has better chances to keep the users connected to the brand it represents, simplify navigation for the user, and improving the overall ROI of the app.
What do you think? Please let us know by commenting below!
Athar Majeed is a co-founder of Savah, a product that helps team with all-in-one platform for prototyping, design collaboration and workflow. Athar has a background in design and developing SaaS-based products.
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