What Makes A Good Business Logo?

What Makes A Good Business Logo?

January 19, 2022

There are many elements to consider when designing a logo for your business. If you're creating a new logo design, you need to think about how you'll represent the brand, product, or individual's character. But before we dive deeper into what makes a good business logo, let’s first understand its purpose and importance.

What is the Purpose and Importance of Logo?

Logos are usually the first piece of branding that a potential customer sees. They're also one of the branding components that often make the biggest impression on people. And if rightly aligned with the brand, they stay the longest. The importance of a logo is that today, it’s not just a mere mark of identity but also tells a lot about a brand, including what it does and stands for. If your design can make people connect with your logo, they’ll be more inclined to invest their time or money in your business, products or services.

By no means is the logo the only element in successful branding. However, it is one of the essential ones and is often at the center of the complete brand strategy. The design process starts with creating an immediately recognizable logo that inspires trust, admiration, loyalty, and superiority. Good business logos usually have a concept or a meaning that visually convey the intended message. Now, let’s understand the process of designing good business logos.

The Logo Design Process

Good business logo ideas take thought and creativity, and many elements combine to make an effective one. Here is a design process that you can follow to get excellent output.

1. Research

It is important to do your research before you start designing a logo. Do a competitor study, look at industry and market trends. Also, look at the logo designs that have been successful and stood the test of time as references. Remember, studying references is good, but don’t pick up too many as it will often leave you confused. Take inspiration from 4 to 5 best ones. 

2. Conceptualize

Once you’re through with your research, you can now start sketching your ideas. Start developing designs around your brand and your research. This is the most important step of the whole design process. Here, get inspired and pour all your creativity on paper. Sketching isn’t time-consuming and gives you the freedom to explore your imagination. Once you put all your ideas on white paper, it gets easier to design them on a computer.

3. Revision

Now that you have a few designs at hand, you can reach out to your close friends or partners to help you select one. It is important to take second opinions to help you work on what you might’ve missed while designing. Consider trying out the modifications they suggest only if you think they make the design better. Make appropriate revisions, brush it up and give the final touch to your design.

4. Final Design

Finally, if you’re sure about the design, save the logo in various colors as per your color palette and important file formats. 

The Principles of Good Business Logos

For a logo to be good and effective, it must be simple, memorable, timeless, relevant and versatile. Understand these five principles of a good logo design in detail with effective logo examples.

1. Simplicity

The simpler the design, the easier it is to recall and the longer it is remembered. A simple logo can often be recalled even after as little as a brief glance, something which is not possible with a crowded design. A simple logo focuses on a concept, on a single ‘story.’ Use the KISS (Keep It Simple, Stupid) principle. According to KISS, most systems work best if they are kept simple rather than complicated. Hence, simplicity should be a key goal in design. Have a look at these business logo images of Nike and Twitter. These two of the most popular, simple logo designs that have survived the market for ages are easy to remember and speak volumes.


Source: Wikipedia

2. Memorable

Following the principle of simplicity, aim for a memorable design. A good logo is memorable when it is simple and if it conveys the brand message appropriately. For an easy-to-remember logo, colors, typography and symbols play an essential role. You must stick to one color, which avoids confusion. For example, if your competitive brands are using the same type of typography, color or similar symbol placement, you can choose to take a different approach to make your brand stand out. Have a look at the business logo images of Coca-Cola. It is the most recognized logo in the world today. It is the color, the wavy script, and the bottle symbol (a trademark itself) that make it iconic.

Source: coca-colaindia.com

3. Timelessness

Trends come and go, and you should leave them for the fashion industry. They’re good to follow while buying clothes, accessories, or as seen today, an Instagram reel. However, when talking about your brand logo, longevity is the key. On the basis of your research, take inspiration from good business logos that have stood the test of time. For example, Apple’s logo is simple, very recognizable and highly unlikely to become outdated anytime soon. 

Source: tailorbrands.com

4. Relevance

How you position the logo is crucial. Obviously, the colors and fonts you use cannot contradict the brand’s personality. For example, while an IT company logo will not have too many vibrant colors, a toy brand will go for childlike fonts instead of plain and formal ones. So the relevance of the design matters a lot. For example, check out Disney’s logo. The font they have used is distinctive, easily recognizable and relevant as it resonates a happy and magical vibe, just like Disney’s characters.

Source: Wikipedia

5. Versatility

A good business logo must work with various media and applications. This is why designers prefer creating logos in vector format. This ensures that they can be scaled in any required size and dimensions. However, many people today use various business logo makers for quick solutions.

While finalizing the design, you must ask these questions:

  1. Can your logo be printed in any color?
  2. Can it be printed in reverse color? (light logo on dark background)
  3. Can it be used in the size of a postage stamp?
  4. Is it suitable for a billboard print?

One way to get a versatile logo design is to start designing in black and white. This helps you focus on the concept and shape instead of color, which is subjective.

Source: Wikipedia


Now that you have sufficient knowledge about the importance, design process, qualities and principles of good business logos, you can easily create one for your business. If you take inspiration from the given effective logos examples and take note of all the five principles, you can surely get one that is memorable, will survive in the market for ages and will leave a lasting impression on customers. If you feel anything is missing, you can share it with us in the comments section below!

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