Google is the mecca of search engines. And according to InternetLiveStats, Google processes around 40,000 search queries every second. But did you know that Google provides free marketing tools for businesses?
Most marketers formulate their search engine marketing strategies around Google's search engine. Why? Because more than 92% of searches across all devices (mobiles, desktop, etc.) happen on Google.
Therefore, it's only wise to use marketing tools from Google. There are many free tools that you can utilize to:
- Boost brand awareness
- Manage and improve sales
- Analyze and track your campaign's performance
- Reach your target audience
- Modify future marketing strategies
Few such free marketing tools are listed below:
1. Google Analytics
Hosting a business website isn't enough to generate organic leads and bring conversions. Ask these critical website-related questions to yourself:
- How long do visitors stay on your website?
- How many visitors return to your website?
- Are you experiencing a high bounce rate?
Google Analytics can answer all these questions, and much more. You can get in-depth details about website traffic, track people visiting your website, what they search for, and more.
Image Source: Google Analytics
You can optimize your website with the analytical information for a better user experience. So, take a step forward (if you haven't already) and make Google Analytics your best marketing partner.
2. Google Ads
Google Ads has a pay-per-click (PPC) model. With Ads, you can show what makes your business unique. You might wonder that if it's pay-per-click, then how can this be a free tool?
Good news! You only pay if visitors click on your ad.
Image Source: Google Ads
Google Ads help you increase web traffic. Once they arrive on your landing page, your offerings and CTA take over. Ads also help you identify keywords that bring better traffic so you can modify your plans accordingly.
3. Google Trends
Are you looking for a tool that helps you compare keywords side by side, shows their past performance, and provides future projections?
Google Trends is your tool in need. It helps you make smarter keyword choices based on the popularity of that keyword. You can identify trending words based on geographical region and time zones, and you can also compare them.
It's not just limited to exploring trendy keywords. You can also get insights, stories, news, and much more.
Image Source : Google Trends
4. Google My Business
There's nothing better for a webmaster than getting a featured result on the top of Google's first page. The best part is that you don't have to pay anything for it. Simply create an account on Google My Business, and you're done.
You can rank based on location, keyword, and specific search queries.
Image Source: Proideators
With this free tool, you can manage how your business will appear on Google Search and Google Maps.
Claim your listing on Google My Business (and Google helps you with the complete setup) today.
5. Google Keyword Planner
When you create content for any form of digital media, you need to be very precise with the words that you use. When you target a specific section of the audience, you address them through "keywords."
The Google Keyword Planner is a smart utility tool that provides you segregated results based on:
- Search location
- Target audience
- Search volume, etc.
Your seed (or business) keyword helps you collect an array of long-tail keywords. These keywords bridge the gap between your content and your audience.
Image Source: Search Engine Roundtable
The entire SEO (search engine optimization) process depends on the set of keywords you get from this tool.
There are multiple tools available other than Google's free marketing tools. These tools from Google give you the perfect kickstart to boost your business with smart implementation.
Google is always user-friendly and creative in its approach. The tools mentioned above are no different. Just like Google, they're consumer-friendly, accurate, and innovative.
Now it's time for you to explore these tools and utilize them to take your business to new heights.
One list doesn't do justice to Google's free marketing tools. So, we'll feature another list soon. Stay tuned for that!
Which marketing tools do you use for your digital marketing campaign? Mention in the comments section. To write a Guest Post for us, click here.