Blog writing for businesses may come across to some as an easy task, simply because it seems like an activity where one shares information. The truth is, blog writing requires a great deal of skill and knowledge, especially if we speak about a successful blog. Blog writing for businesses is a challenging task because, first and foremost, they must write on topics that are relevant to the nature of their business, brand message or brand values. Blog topics written by businesses need to be aligned with the business itself and need to offer relevant knowledge and information to the readers.
Having said that, a few things must be kept in mind when writing a blog. Even though there are no hard and fast rules on how to write a blog, there are some norms that must be followed!
Here are some tips for an effective blog layout:
Reason behind writing the blog
Before you start writing a blog, you must understand your motive behind writing on the particular blog topic you have chosen. Once you understand your motive behind writing a blog, you will have enough ideas on the way want to present your blog to your audience.
Although thousands of blogs are uploaded on the web daily, however there are only a few blogs that actually rank as top notch quality blogs on search engines. For this, you must familiarize yourself with blog marketing ethics to make a blog even more effective.
Choose your words carefully
The vocabulary you use and the way you place your words makes all the difference! When writing a blog, you must know how to play with words in a way that your users connect with the content you are feeding them; making your blog more effective. Use powerful and effective words that have a strong impact on the minds of the readers. Not only will this make them enjoy the blog, but will also last in their memory for a longer time.
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Your blog heading is what will make your user click on it. If your blog heading is not interesting enough, chances are your readers may not even click on it. Treat your blog headline as your most prestigious real estate in the digital space. Get creative and think of ways you can get your users to click on your blog. When formulating a headline for your blog, ask yourself if you would be tempted to click on it. Remember, your content may be excellent, but if your headline doesn’t trigger curiosity, your blog may not get as many clicks.
To do list for a blog
While writing a blog, make a checklist of things that you need to include in your blog. This technique is useful as it ensures you don’t leave out any important parameters, while also giving you a wholesome blog. Your checklist can include ‘Impactful Words’, ‘Easy Language’, ‘Core Message’, ‘Facts’, ‘Graphics’, ‘Problem’, ‘Solution’ and ‘Conclusion’. This trick will make blog writing super easy for businesses that are just starting their journey of blog writing.
List of things to avoid in a blog
In the same manner that you make a checklist for things to include in your blog, make a note of the elements that you do not want to add in your blog. Some things to avoid while writing a blog relevant to a specific industry are jargon words, corporate tone, being too casual, plagiarized content, and spelling and grammar mistakes! Your content should be original, fact based, grammatically correct and should have a human touch to it.
A problem that is highlighted in a blog
Most readers who search for blogs on certain topics such as ‘Digital Marketing Future Trends’, or ‘Effective Email Marketing Tips’, are looking for solutions to specific problems. The best thing you can do through your blogs is to let your readers know that your blogs offer them solutions to a problem. You can only do this if you highlight what the main problem is. If you publish a blog called ‘6 Efficient Techniques to optimize your Social Media Business Page’, you automatically let your users know that you are addressing the problem of a non-optimized social media page.
Provide a solution to the problem
Naturally, when you highlight a problem in your blog, your users expect you to provide the solution too. Your blog headlines are a great way to conveying the solutions you are offering to your readers. For example, a blog called ‘What Kind of Content to Share on Social Media’ automatically lets your readers know that you are providing them with answers and solutions. Unless your blog has useful information for your readers, your blog will not be successful. Every blog you write must be written keeping in mind the help knowledge you are about to provide to your readers.