Social media has skyrocketed to the forefront of many marketing campaigns as more and more people interact, read articles, and purchase products & services online. Facebook being one of the main platforms of interaction makes it mandatory for every business to have its own Facebook page. The challenge with creating a business page on Facebook is that it’s not enough to just create your page and post on it off and on. Running Facebook campaigns are a great idea to bring your business into the consideration of your target audience.
Apart from having a good quality product that fulfills a specific need, here are few components that every Facebook campaign must have in order to achieve high engagement with your audience:
Display visually attractive content
Facebook’s algorithm favors visual content over textual content. The attention of a potential customer can be grabbed within 1-3 seconds and this can be done with an appealing image added to the Facebook post. An excellent way to accomplish this is to add images to your posts, share more videos and links that are really attention grabbing.
To attract your readers, you should write content that would interest them. Make sure you understand your target audience on Facebook and know the kind of content that they are more likely to engage with. There are a few other ways to make readers read your post:
Surprise and provoke your readers:Something stunning that makes Facebook users read and re-read what they’ve just seen and learned more about the subject.
Make your posts personal:If your readers find something in your posts that they can identify with, they are sure to check it, like it or share it.
Use negative verbs (don’t, can’t, stop):People will definitely want to know what they are not supposed to do to avoid possible risks or to defy them.
Use humor:Relevant jokes or puns make readers have a closer look at what you post.
Product & Services
Using a believable value proposition can bring potential customers to your website and motivate them to make a purchase. Tell your potential customers what valuable product & services you can provide to them and how you can give it to them.
Call to Action (CTA)
A clear call-to-action tells your potential customers what to do next. Should they click it? Should they visit your website? Will the offer end soon? Tell them exactly what action to take so you don’t leave them guessing. One should be clear about their Facebook campaign’s objectives.
Include keywords and hashtags
Both elements (keywords and tags) will help your publication stand out better but in a different way. Adding keywords will help optimize your content and adding hashtags will make the campaign visible to your audience easily.
Facebook is an extremely effective marketing and sales channel. However, in order to get the full benefit from it, you need to create an engaged audience with a well-managed fan page and invest intelligently in Facebook advertisements. Add a simplified buying process to this, and you’ll have a winning Facebook sales strategy and an increased Facebook post reach.
If you are still unsure about creating a successful Facebook campaign, we’re here to help!
RedAlkemi was created out of the desire to deliver measurable online success to its customer base. The founders consider themselves the alchemists who work with passion (Red) to develop processes (Alkemi) that turn a basic digital presence to a measurable and successful one, therefore the name RedAlkemi.
Yes, it’s possible! Motivated by innovation, RedAlkemists believe they can help take your business to the next level. In an ever-evolving online environment, our vision is to keep “Shaping a holistic digital presence for businesses through innovative processes.”