There is no need to mention that keyword research is the most important thing in search engine optimization. There are thousands of blogs which give advice on what is significant while doing keyword research for website optimization. They do give correct instructions but is confusing as every blog gives importance to different aspects and instead of focusing on keyword research, one ends up wasting relevant time looking for more tips on how to do it. This article will help you understand keyword research in an organized manner and give you relevant tips on the topic. Let's begin:
Pick up your “niche”
Start with your seed keyword! Basically, those keywords which define your business or website perfectly. Seed keywords are the foundation of your keyword research. They define your niche and give you an opportunity to know your competitors. You will have to brainstorm to find out these seed keywords. For e.g. If you are launching an online store with Nike accessories, the Google searches (keyword) according to you will be:
Nike online stores
Buy Nike accessories online
One may use the following method to approach this:
One can use the tool “Ahrefs’ Keywords Explorer”, to find out the seed keywords. This is a quick and effective way that can save you a lot of precious time which can be utilized for keyword research.
Use Keyword Research Tools
Without tools, your keyword research can take months so it is imperative to use the right keyword research tools. Listed below are some sites which can help in doing keyword research:
There will be thousands of options when you get down to doing keyword research. The more words you see, the greater is your confusion. To help pick the right keywords you need to focus on things listed below:
This metric shows the total number of persons searching for a particular keyword on search engines like Google. Below are the tools you can use to know the search volume of a keyword you are interested in:
This is an interesting gauge to see how many other websites are using the keyword in their title tags. The higher the number, the more the popularity of the keyword. The lower the number of title tags using the keyword, the higher the potential of you using this keyword to your advantage.
Note: Based on the search volume per month and the “allintitle” count, one can actually devise a key effectiveness index to see how high potential a keyword can be. Decision making on the usage of keywords can be greatly helped with this metric.
Another important thing to search is “user intent”. It is futile writing and working on a particular keyword if the person searching for a solution does not get the right answer for his/her problem. As a website owner or a businessman, one has to think from the point of a reader and deliver content based on his search intent.
Dividing keywords list into groups
The next step is to group the list of keywords as per the subject and content of your web page. If you are writing about the features of a bicycle, then all the keywords that are descriptive of these features will fall within this group of keywords. Once grouped, you have a clear idea of which keyword goes where in your web page content.
Prioritize your keywords
This is not the final step in your keyword research but, it is the natural outcome of the aforementioned steps! While doing keyword research, one is bound to think and ask these questions:
What is the estimated traffic potential of this keyword?
How tough is your competition? What would it take to rank for it?
How will you promote your website & on how many social media platforms?
Based on these you would begin with the optimization and promotion of keywords which you think are easier to rank on and therefore would also promote similar topics, pages, images and other content for the same or similar keywords. A well-researched keyword list implemented well within your content pages is bound to deliver results.
The importance of keyword research and analysis can never be highlighted enough. No keyword research means no relevance to the optimization of the website. If you are still confused on how to do keyword research for SEO, contact us and we’ll be happy to help!
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