Steps to Master Content Marketing for Small Businesses

Steps to Master Content Marketing for Small Businesses

June 22, 2017

Today’s tech-savvy world demands a strong online presence and if you are to surge ahead of the competition then it is mandatory for your business to have a great social media presence. For your business to survive, it is imperative to be a niche above the competition. Almost 72% of the small businesses have found that content marketing has helped them improve their ranking online.

Content marketing is an effective way of improving product visibility on Google. The basic foundation of successful content marketing lies in creating relevant & quality content.

Are you a company with big dreams but a small budget? Don’t worry, many small businesses are in the same dilemma. Follow these comprehensive steps to prepare an effective content marketing strategy for your small business:

Set Goals

The very first and elementary requirement for planning a strategy is setting your goal. The strategist should be in no doubt about the company’s goals and the action required from the readers. A clear vision of the goal to be accomplished will allow you to develop a successful strategy in a short time.

Think about the audience

The next & the most important step to be considered is the identification of the target audience. The company should be aware of the audience it wants to target as far as selling the products or services are concerned. Having a clear picture of the target audience on social media leads to the creation of relevant and useful content for the readers. This will bring more traffic to your website improving your visibility on search engines.

Brand Positioning

Develop your brand with a clear vision of what is to be accomplished. Your brand should post regular content about the product or services it is offering so that readers can form their own opinions. Another reason for defining the standards of your brand is that you will have a well-defined protocol to implement every task at your workplace.

Social Media

We all now understand the importance of being actively present on social media. Social media channels like Facebook, Twitter, Instagram, Pinterest, and others are no longer limited to personal use. These platforms play a significant role in the expansion and promotion of small businesses. So, it becomes necessary to incorporate social media marketing into content marketing.

Having an effective and active online presence helps in improving Brand Awareness and showing up in local searches. To initiate marketing on social media it is important to choose the right platform based on your target audience. Once, you select your platforms, start posting regularly or at fixed intervals.


Blog creation & promotion is a very important part of a content marketing strategy. Many content marketers believe that promoting blogs online have helped them improve their visibility online and resulted in more followers. Create the content keeping in mind your target audience. The shared content should be unique and relevant to your services and audience. Sharing blog posts on social media help to generate traffic on your website and create an opportunity to convert a prospect into a client.

Evergreen Content

The best thing about creating original and useful content is that it remains on your website for an unlimited period. Content that is shared on your website as a blog or in any other form is cost-effective and an opportunity to generate more leads.
It is advisable to do thorough research before creating content and also to keep in mind the preference and requirements of your target audience.

Mobile Friendly Pages

Smartphones are the preferred mode of communication nowadays and hence it is mandatory to create a mobile-friendly website for your business. However, that in itself is not sufficient. Your website needs to be responsive & optimized too.

E-mail Marketing

Sending out a weekly or fortnightly newsletter to your audience has always helped in building brand loyalty. It is another cost-effective way of content marketing for small businesses. All a brand needs is a good list of potential customers.
While sending a newsletter, one should always add social media buttons at the bottom. This will give an opportunity to your audience to interact with you online.
E-mail marketing helps a brand take the lead in the minds of the audience and therefore helps improve rankings.

Content marketing is a very effective way of promoting your brand in a good way. It helps in the expansion of business, engaging new customers and reinforces your relationship with your existing customers.

For more such useful articles, stay connected with RedAlkemi.


RedAlkemi was created out of the desire to deliver measurable online success to its customer base. The founders consider themselves the alchemists who work with passion (Red) to develop processes (Alkemi) that turn a basic digital presence to a measurable and successful one, therefore the name RedAlkemi.

Yes, it’s possible! Motivated by innovation, RedAlkemists believe they can help take your business to the next level. In an ever-evolving online environment, our vision is to keep “Shaping a holistic digital presence for businesses through innovative processes.”








Business Website | Search Engine Optimization | Social Media Marketing

Publish your blog on this space.

RedAlkemi publishes a collection of blogs submitted by guest bloggers in the space of digital marketing, graphic design and web development. If you think you can add value to our blog with your content, we'd love to have you on board! Email us at