5 Digital Marketing Basics and Their Pros & Cons!

5 Digital Marketing Basics and Their Pros & Cons!

August 18, 2017

The term digital marketing in itself is self-explanatory, which means marketing of products and services not using the stereotype methods of marketing, rather exploring the technology to the fullest. This is an easy guide for those amongst us who aren’t particularly technical minded but want to have an overview of all the parameters/services constituted in digital marketing. This will not only help you widen your knowledge but also help you evaluate those parameters which your business is lacking right now.

It is important to know about digital marketing terms and here is a short and crisp description of all the digital marketing services:


SEO, search engine optimization is a widely used digital marketing term. It is a process of making your website technically correct and hence make it more visible to potential customers through search engine listings. The more optimized your web pages are, the better your chances of getting more traffic. Adding relevant keywords to your content that have high search volume will allow Googlebot to crawl on your ranked keywords and hence make your content more visible online. This further increases your website ranking.

  • Pros:
  • Great long term marketing
  • Great ROI
    Trusted by customers
    Results compound and increase over time
    Long lasting
    Stable budgets
    Targeted audience traffic
  • Cons:
  • Requires time to rank
  • Requires long term vision
  • Competitive keywords make your website harder to rank

Ad words:

This is a paid advertising service in Google, that is based on keywords that are pertinent to your business. Google uses these and places your advertisement in relevant websites. You as advertisers pay Google for every click you get on your ad. 

  • Pros:
  • Can lead to instant sales
    Short time to setup
    Ads up within one day
    Great for direct offers
    Can be split tested
    Traceable and measurable
  • Cons:
  • Can be expensive
    Pay per click, not per sale
    Not so effective without a direct offer
    No long term benefits
    Potentially small audience
    To increase sales, budget must also increase


Social media:

Social media is blooming ever since its potential as a digital marketing tool has been realized. Having good quality content and good services is not all that matters, distributing the content or your product/service is equally important. This is where Social media platforms come into the picture, where one can share a piece of information on a relevant platform and wait for it to go viral and therefore get more traffic to your business. People post comments, opinions, share images etc. to their network and this makes a piece of content more visible online.


  • Pros:
    Free to use
    Great way to communicate with large audience
    Great for brand building
    Great for promoting new offers
    Shared content helps SEO
    Content can be recycled
    Creates relationships
  • Cons:
    Requires investment of time
    Requires strategy, and not a random activity
    Not regarded as instant sales funnel
    Short shelf life
    Needs constant monitoring


Writing articles or blogs that are informative, interesting, and have good quality content and reflect the values of your brand makes your brand stand out from the crowd. Adding good quality graphics to your blog makes it more captivating. This digital marketing service is more popular for creating brand awareness and increasing traffic.


  • Pros:
    Great free way to share knowledge
    Great for building brand awareness
    Good for building confidence and trust
    Shared content helps SEO
    Easy to set up
  • Builds profile and relationships
    Can generate income
  • Cons:
  • Requires investment of time
    Requires strategy, and not a random activity
    Not regarded as instant sales funnel
    Needs regular activity and promotion

Direct mail:

Email marketing where you mail articles and offers etc. directly to the email ids from your database. It works by using one of the many email newsletter software platforms.

  • Pros:
  • Great personalized contact
    Some free software available
    Great for building brand awareness
    Fully traceable and measurable
    Great for special offers
    Fast to dispatch
    Ability to personalize
  • Cons:
  • Requires investment of time
    Must be relevant and of good quality
    Not regarded as instant sales funnel unless there is an offer
    Firewalls can hinder delivery

Hope you enjoyed these insights into the basics of digital marketing. To know more about any of these services, contact us!

RedAlkemi was created out of the desire to deliver measurable online success to its customer base. The founders consider themselves the alchemists who work with passion (Red) to develop processes (Alkemi) that turn a basic digital presence to a measurable and successful one, therefore the name RedAlkemi.

Yes, it’s possible! Motivated by innovation, RedAlkemists believe they can help take your business to the next level. In an ever-evolving online environment, our vision is to keep “Shaping a holistic digital presence for businesses through innovative processes.”







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